Monday, January 14, 2013

Imperative Reaction - "Surface"

For those of you in the mood for something a bit more aggro than what I've been sharing today, I think you'll like tonight's dose of Imperative Reaction.


The lyrics are fairly simple and straightforward. He's being told that things will get better, but he isn't so convinced. Then, things go badly for him. The video itself is fairly simple, too. It's a band playing video, but they make good use of lighting and camera effects. What I find novel about the song though is the way that these people can manage to make industrial that sounds like modern alternative rock. Although these guys toured with VNV Nation and Psyclon Nine, couldn't they just as well tour with a mainstream alternative band like The Killers and fit in fairly well? I think this is the kind of sound that can make industrial be more visible to the mainstream.

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