(Look at all the gold stuff on his face!)
There are some bands that come across as appearing unoriginal and uninteresting in their videos when they try too hard to be goth and/or industrial and not hard enough to be good. Just because a musician has been efficient in cramming as many cues as possible about genre specificity doesn't mean there is inherent quality in the work. Project Pitchfork seems to understand this concept well, and the creation of the "Timekiller" video seems to put on a clinic about how to focus on making a video good, first, and how the creepiness and weirdness will come naturally.
First, admittedly, Peter Spilles has a natural voice and look that easily lends itself to the type of music Project Pitchfork makes. Having natural advantages goes a long way in anything. Second, he has a good song to work with. That goes a long way in making a quality video. I've watched videos before where the video has to do a lot of work in making the song seem less poor, and it gets pretty painful to watch. That being said, I think the video work in "Timekiller" brings the house down.
Those levitation shots appear so effortless. They look like something believable within the story that the video tells, and that's important. The insects, although kind of a trope, seem to add flavor to the video as opposed to forcing genre cues. The water pouring inside during the storm brings a different take to the depressing storms near-trope, too. There are a lot of different takes on what are normally cliches, and Project Pitchfork manages to put forth a truly creative work as a result. Even the subtle shots, such as the brief shot of the aspirin, bring value to the video.
I'm sure not everyone will agree with my assessment, but in my humble opinion, if you want to see a properly made goth-industrial music video, "Timekiller" is a splendid example.
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